Research and Innovation
Get to THE NEXT BIG IDEA, FASTER.
We gain insights through data analysis, competitive intelligence, market research studies, customer interviews and digital perception studies that show videos of users interacting with your web site or product. We also help clients overcome internal obstacles to innovation with learning sessions and facilitated work groups.
Market Insight Studies
We conduct quantitative market research studies that provide high-impact, actionable insights for clients.
Custom ResearchOur team has overseen over 200 studies for FORTUNE 500 clients in the past three years.
Our custom research capabilities cover:
Market viability tests
Market expansion opportunities
Customer pain points
Thought leadership for content marketing
Follow-up SessionsBased on the findings, we then leverage what we’ve learned about your customers and prospects to build the products they’ll want to buy.
These follow-up sessions will help you:
Articulate data-driven, baseline hypotheses about your customers and markets
Brainstorm product, pricing, bundling and market expansion ideas that respond to those hypotheses. The Big Ideas that will keep you in the lead.
Prioritize based on a quantitative assessment of internal and external readiness
Create and execute effective launch – including a benchmark of what success looks like
Manage planning and execution from launch to scale
Innovation Learning Sessions (Webinar or Onsite, 1-4 Hours)
Facilitated Work Groups (Webinar or On-Site, ½ to 2-day engagements):
Establishing Decision Rights.
Does it seem like your product team meets over and over again on the same topics? Is there a lot of discussion without progress? Does it seem like the right person to make some decisions isn’t the right person to make others, even though that person is “in charge?” This work session enables your team to jointly arrive at the types of input involved in decisions in your firm, and to assign members to each role.
Market Hypothesis Creation/Innovative Response.
This session will build from your Boundless Markets Data Audits, creating the statements of market need that are foundational to creating product responses. Are your best customers in a declining industry? Are they facing regulation or threat from new market entrants? Leverage this knowledge to generate product ideas directly tied to your markets’ most pressing concerns.
The Readiness Model.
A list of great ideas is a great beginning, but how to focus your limited resources on the best opportunities? Everyone will be passionate about his own idea – how do you choose? Leveraging the Market Readiness Model, you can create a data-driven benchmark of value and risk for your ideas to ensure that you attack not only the best ideas for the market, but the ones you are most prepared to drive to success.
The product pilot is your chance to find out quickly and inexpensively whether the market is interested in your idea. Make sure you’re ready to try hard/learn fast/fail cheap with this pilot checklist and planning process.