How We Can Help
Two of the biggest business challenges are 1) thriving in hyper-competitive markets and 2) having the resources to develop and execute world class marketing and business development. We increase your in-house capabilities, seamlessly. Want to learn more? Let’s talk.
With planning and/or execution, we will help you:
- What keeps your customers up at night?
- What are the needs of your customers’ customers?
- What do you need to know about your competitors?
- How do your customers perceive your company/brand vs. the competition?
- Where are your sales reps falling short?
- How can you use new data to shed light on product strategy?
- How can you best structure and phase your product road map?
- Which partners can enhance your core product?
- What is the most appropriate product diversification strategy?
- Which audiences should you target and why?
- How should you be segmenting the market? (and what’s the quantitative basis for that segmentation?)
- What is your market expansion strategy?
- Which technologies and tools can take your execution to the next level (quickly)?
- Which partners can enhance or expand your offerings?
- Which partners can help you open new markets?
- Which partners can scale your distribution and drive more sales?
- How does your value proposition vary by market and why?
- What language resonates with your audience?
- How can your messaging be tested?
- How can you creatively break through the clutter? (online and offline)
- How can you partner your way to success?
- What is an effective approach to creating content at scale?
- What is the best way to leverage your content?
- How do vendors vary based on your strategy and tactical mix?
- Which pieces of your marketing and sales funnel need improvement?
- What is the potential revenue gain by addressing each piece of the funnel?
- What are high potential sources of customer leads?
- How can new data help you learn more about prospects?
- How can marketing automation help you follow-up and convert more leads?
- What should you be measuring and why?
- What KPIs make sense?
- What do you know about your prospects and customers?
- How can you fill in the knowledge gaps?
- What tools can be used to measure and optimize online conversions?
- Is data modeling appropriate for your business?
- How can you create a more data-driven organization?
- What tools and processes can help?
- What are the gaps in employee knowledge and skills?
- How can those gaps be filled?
- How can operational discipline be instilled?
- Lead generation & marketing automation
- Sales tools and enablement
- Business development & content marketing
- Social media & online advertising
- Search Engine Optimization
- Public relations
- Measurement & tracking
How data-driven is your marketing? Get our FREE self-assessment and find out.