How We Can Help

Two of the biggest business challenges are 1) thriving in hyper-competitive markets and 2) having the resources to develop and execute world class marketing and business development. We increase your in-house capabilities, seamlessly. Want to learn more? Let’s talk.

With planning and/or execution, we will help you:

  • What keeps your customers up at night?

  • What are the needs of your customers’ customers?

  • What do you need to know about your competitors?

  • How do your customers perceive your company/brand vs. the competition?

  • Where are your sales reps falling short?



  • How can you use new data to shed light on product strategy?

  • How can you best structure and phase your product road map?

  • Which partners can enhance your core product?

  • What is the most appropriate product diversification strategy?

  • Which audiences should you target and why?

  • How should you be segmenting the market? (and what’s the quantitative basis for that segmentation?)

  • What is your market expansion strategy?



  • Which technologies and tools can take your execution to the next level (quickly)?

  • Which partners can enhance or expand your offerings?

  • Which partners can help you open new markets?

  • Which partners can scale your distribution and drive more sales?

  • How does your value proposition vary by market and why?

  • What language resonates with your audience?

  • How can your messaging be tested?



  • How can you creatively break through the clutter? (online and offline)

  • How can you partner your way to success?

  • What is an effective approach to creating content at scale?

  • What is the best way to leverage your content?

  • How do vendors vary based on your strategy and tactical mix?

  • Which pieces of your marketing and sales funnel need improvement?

  • What is the potential revenue gain by addressing each piece of the funnel?

  • What are high potential sources of customer leads?

  • How can new data help you learn more about prospects?

  • How can marketing automation help you follow-up and convert more leads?



  • What should you be measuring and why?

  • What KPIs make sense?

  • What do you know about your prospects and customers?

  • How can you fill in the knowledge gaps?

  • What tools can be used to measure and optimize online conversions?

  • Is data modeling appropriate for your business?

  • How can you create a more data-driven organization?

  • What tools and processes can help?

  • What are the gaps in employee knowledge and skills?

  • How can those gaps be filled?

  • How can operational discipline be instilled?



  • Lead generation & marketing automation

  • Sales tools and enablement

  • Business development & content marketing

  • Social media & online advertising

  • Search Engine Optimization

  • Public relations

  • Measurement & tracking

How data-driven is your marketing? Get our FREE self-assessment and find out.