Data and Analytics
Our data and analytics services unlock value by leveraging “hidden” data you already have and providing high ROI insights on your customers and prospects. First we conduct a data audit to identify critical knowledge and data gaps in your business, and recommend opportunities to gain a deeper understanding of your prospects, customers and other audiences. If needed, we’ll conduct advanced analytics and modeling to grow your revenue, gain insights from customer videos and help you build a more data-driven organization.
Start with our FREE marketing evaluation tool.
Data Audits
Our data audit identifies your data gaps and blind spots that are holding back sales and marketing success with a structured, comprehensive process that gets results. Our “toolbox” includes third party data, analysis, market research and technologies – guided by strategy and experience. We’ve helped dozens of clients with their analytics, built databases for over 50 brands and conducted over 200 research projects in the past three years.
Customer Analytics and Modeling
Don’t have a data scientist or web analytics guru?
No problem.Our analysts will help you:
Identify your most profitable customers (advanced segmentation analysis)
Learn the characteristics of best customers and find prospects like them (look alike models)
Identify customers with the greatest risk of churning (retention models)
Learn the product features that correlate to higher retention.
Create bundled offers and up-sells – correlate purchase patterns.
Learning Session: Creating a data-driven organization. (Webinar or Onsite, 1-4 Hours)
This session will help you break through all of that, learn how to develop a clear measurement strategy and build a data-driven organization.