Data Audit – the Details
The 20 potential insights from a data audit.
When it comes to data, it’s critical to mind the gaps. A data audit from Boundless Markets is a structured process that covers over 20 potential ways to gain insights and grow your revenue by leveraging data. We address the following issues and provide specific recommendations in these audits.
2. How do your customers perceive your company and brands vs. your competitors?
4. What are the big gaps in your database?
5. To what extent are inaccurate data and duplicate records interfering with your sales productivity (and marketing effectivene
7. Identify previously unknown prospects
a. How can you identify which companies are visiting your websites – who DON’T sign up for anything—and companies that call you but DON”T leave a message?
b. How can you target and market to previously “unknown” prospects?
8. Lead qualification – How can you get more qualified leads?
9. Marketing benchmarks — What does “good” look like? What are the benchmarks across the industry?
11. If you have an outbound telesales team, ow many phone calls per prospect are needed to maximize your revenue? How many calls are too much?
12. Which (non-obvious) metrics do your most successful sales reps have in common? And your least successful sales reps?
14. How can you overcome these challenges?
16. Which advanced methods can help you target the right offer and right product to the right customer?
17. What do you need to know about your current customers (but don’t)?
18. What do you need to know about your potential customers (but don’t)?
20. How can you get this info?
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