GTM and Growth Consulting

Expert-Led Growth for Tech-Driven Companies and Investors  

We accelerate growth, optimize operations, and create lasting value. Led by seasoned operators with extensive experience in private equity-backed companies, we act as strategic advisors and execution partners—without adding overhead. We’ve driven dramatic growth and accelerated paths to acquisition, resulting in $2 billion in value for owners and investors.  Our industry focus: B2B technology, Professional Services, Business Information, Research & Analytics, B2C Digital Brands, Online Marketplaces and Education/Training. 

Research and intelligence

We've done 500+ research projects in over 60 industries, have run research businesses, used dozens of data and analytics platforms, and led teams of PhDs. Our superpowers: 1) diving deep and asking the right questions and 2) creatively using alternate data sets and methods to get insights that move your business forward. Faster and more affordably than other options -- guaranteed.

Customer & Market Research

Identify high-value market segments, hidden customer pain points, adjacency opportunities and revenue opportunities through surveys, expert interviews, and third-party data analysis. We also tap a network of 500,000 subject matter experts.

Competitive Benchmarking

Uncover competitive tactics and go-to-market strategies to differentiate and outperform. We have access to financial and operating benchmarks in SaaS and business information, have done benchmarking research with 100+ tech and information industry CEOs, and tap other data sets.

Data Audit & Insights

Assess internal and external data sources to uncover hidden opportunities for growth and efficiency. Our 50 point assessment identifies gaps and opportunities in Go-to-Market execution, with specific recommendations.

GTM Strategy and Roadmaps

Get breakthrough thinking on new partnerships and programs, and hands-on coaching for winning implementation. Our work covers pinpoint recommendations for higher converting funnels, playbooks to scale, efficiencies with AI and more. We'll also recommend quick wins, which have resulted in 3X increases in leads at no extra cost and 2X increases in booked meetings for our clients.

Positioning & Messaging

Develop clear, compelling positioning and value propositions that resonate with target audiences. Backed by research.

100-Day Plans

Build structured roadmaps for revenue growth, including customer acquisition, retention, and expansion strategies. Get quick wins.

Revenue Forecasting & Budgeting

Define high-impact programs with measurable KPIs, ensuring investment aligns with business goals.

partnerships for growth

Unlock new opportunities for revenue growth and customer acquisition. We’ve done deals with IBM, Microsoft, Grainger, media companies around the world, emerging start-ups and more. Our specialty: partnerships that drive measurable impact through co-marketing and distribution agreements. We also tap a network of 700+ private equity firms.

Partner Identification

We identify and profile ideal partners based on industry alignment, target audience, and capabilities to ensure strategic fit, based on your goals.

Outreach: Engaging the Right Players

We develop targeted outreach campaigns with compelling value propositions to attract and engage the right partners. Joint programs that drive both brand awareness and revenue growth. Examples: co-marketing, co-events, reseller agreememts and more.

deal negotiation and formation

We structure partnerships for long-term success, ensuring clear terms and mutual value. In collaboration, with you we'll negotiate deals to the LOI stage.

playbooks and processes for Profitable Growth

Playbooks and Sales Enablement

Build structured processes that align marketing and sales for higher conversion rates, shorter sales cycles, more qualified leads and more.

Demand Generation
& ABM

Develop multi-channel demand gen programs tailored to high-value accounts.

Funnel Optimization

Optimize performance at each stage of the funnel. We specialize in B2B and B2C conversion rate optimization, lead nurturing, and sales enablement for shorter sales cycles.

Marketing & Sales Technology

We have experience with 75+ platforms, including AI, CRM, data enrichment, workflow automation, marketing automation and more. We also interview actual users of specific vendors to get additional insights. Based on your goals, we review your GTM tech stack and data-strategy, conceive a phased roadmap, make recommendations as a fiduciary, find quick wins, and provide guidance every step of the way -- including process improvements. Collaboratively, as a seamless extension of your team.

CRM & Marketing Automation

Gain efficiencies, save time and get greater impact with platforms like HubSpot to improve lead generation and pipeline management.

AI & Data-Driven Decision Making

Leverage AI-driven analytics, predictive modeling, and customer insights for smarter targeting and personalization. Save massive time, guaranteeed.

Tech Stack Integration

Our partners with help you ensure seamless data flow across platforms, eliminating silos and improving cross-functional collaboration.

Private equity value creation
and Due diligence

We help PE firms increase return on invested capital by acting as operators and advisors in coordination with portfolio company management teams. We focus on: accelerating growth, due diligence of marketing and sales functions, untapped monetization opportunities and efficiencies without adding unnecessary headcount.

Growth Acceleration & Turnarounds

100-day plans to rapidly improve marketing and sales operations, with option for ongoing guidance on execution.

Due Diligence & Portfolio Assessments for GTM

Independent evaluations of acquisition targets and existing portfolio companies, to identify risks, validate your hypotheses, identify new revenue potential and gain operational efficiencies.

Benchmarking & Best Practices

Comparative analysis of marketing and sales performance across portfolio companies (or vs. competitors), with recommendations for improvement.

MONETIZE DATA AND CREATE NEW REVENUE STREAMS

Proprietary audits to identify opportunities to monetize data and gain efficiencies. E.g. Ask us how we built a $20 million revenue stream for a B2B information with no additional costs.