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DomainSkate, an innovator in AI-enhanced digital brand protection, needed to establish itself as a thought leader in how to avoid online threats like fake domains that pretend to be the official websites of a brand. To educate the market and fuel their customer acquisition, we developed a Brand Threat Assessment that quantified the brand risk posed to specific companies, as part of a lead generation campaign that we conceived. The assessment provided brand owners with custom reports that showed the number of copycat domains and other threats. The assessment was used as the main “hook” for customer acquisition in a campaign that tripled customer acquisition for DomainSkate and positioned them as a leader in their space.
SafetyNow, a leading provider of online training for safety professionals, wanted to increase the number of sales demos and meetings with prospects. We conducted a study on the State of the Safety Industry, and analyzed safety incidents at companies in the same industries as their key prospects. The research was turned into the definitive report on safety training, and a unique “hook” was developed to motivate prospects to book a sales meetings. Those who booked a meeting were able to see data showing how their company compares in terms of safety incidents vs. others in their industry. Within two weeks, SafetyNow increased the number of sales meetings, which resulted in dramatic revenue growth. Building on this success, we recruited influential subject matter experts to create content for the company, which was used in articles, webinars and other formats that resulted in 2X more sales meetings.
Banzai, a publicly traded provider of webinar solutions, wanted to establish itself as an authority on best practices in B2B marketing with webinars (and beyond). We analyzed data from 800,000 webinars conducted in 2023, and developed a report that reveled how to engage users, and the specific tactics proven to keep their attention in webinars. The report educated the market on unique aspects of Banzai’s solutions, and was turned into a webinar and other content which fueled their customer acquisition. Building on this success, we were retained by the company to build a research library with other studies, which they used to fuel thought leadership with multichannel marketing campaigns.
Coleman Research, a leading expert network serving the world’s leading consulting asset management firms, lacked a compelling content strategy. The challenge was significant: what can you tell the most informed people in the business world that they don’t already know? We developed a comprehensive content plan, which included new programs like “The Coleman Index” – reports that showed investor interest in specific industries, how they changed over time and why. Extensive analysis was done, and the reports were turned into videos, email campaigns and used in online advertising. Efforts were tracked with Outreach, a sales engagement tool, with metrics that were fed into PowerBI dashboards. The results showed that users were 2X more likely to engage with content on The Coleman Index vs. previous content. As part of a larger content and marketing strategy, Coleman’s revenue grew by over 30% in less than two years, resulting in the successful sale of the business (and a major financial exit for owners).
H2K Labs, a tech-enabled provider of data solutions for the information industry, needed to establish itself as a thought leader. To do so, we formed a marketing partnership with a leading investment bank, which joined H2K Labs in the study we developed on Data-Driven Growth in the industry. Hundreds of CEOs were surveyed with our survey, which was designed to highlight best practices in using data at their companies. The study also revealed major operational gaps which shed light on needs that many companies were not focused on. The marketing partner co-branded the study and promoted it to their database of 23,000 senior executives, establishing H2K Labs as a thought leader in their space. In addition, H2K Labs’ CEO was featured as a speaker at a major conference organized by the investment bank.
Lead capture rates increase with high value content. We'll distribute your content through our partner network, with guaranteed leads.
Content that provides insights increases the effectiveness of all channels. It's the gift that keeps giving.
It's harder than ever to break through the inbox. We've armed sales teams with content that has increase booked meetings by 2X.
We don't believe in "one and done". One strong piece of data-driven content can be turned into videos, blogs, infographics and much more.
We work collaboratively with you to conceive data-driven content based on your marketing and sales goals.
We provide project steps in advance, and plan the timing coordination with your initiatives, to maximize efforts.
We're your partner. Drafts are shared, revisions are made and we'll make your content come to life.
