Superbowl Moments – Every Business Has One
This post was originally published in Chief Executive’s CEO Briefings
Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?
The Superbowl is quickly approaching, and with it, the usual press coverage and media scrutiny of thousands of journalists who cover the event. Game strategies are reviewed. Playbooks are reported on. Every angle of preparation is covered.